The technology studio IF helps organisations design ethical software that involves AI, machine learning and data. It's growing fast and needed help publishing more thought-leadership content, including blog posts from CEO Sarah Gold.
I helped IF catch up with a backlog of writing publication and helped the company’s CEO increase her blogging output by helping structure and edit her thoughts. After familiarising myself thoroughly with IF’s values, work and previously published content, I was able to increase the clarity and flow of text that was often extremely complex and technical.
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