The North Face // She Moves Mountains

Profiling pioneering women for a global campaign

THE ULTRA-RUNNER CONQUERING THE WORLD'S HIGHEST MOUNTAINS

Fernanda Maciel set a world record when she summited Argentina’s Aconcagua mountain, because she was the first female to ever run the entire way. But for a woman who grew up in a family of fighters, running up mountains is all in a day’s work — and the stuff of dreams.

AT JUST 17, ASHIMA SHIRAISHI IS CLIMBING'S FASTEST-RISING STAR

She began bouldering aged six, started smashing records at 11 and can outclimb her peers regardless of age or gender. Is Ashima Shiraishi the revolution that rock climbing needs?

THE DJ WHO TOOK A U-TURN TO FOLLOW HER DREAM IN LIFE

Carly Wilford had it all – from the perfect house to the successful business. But something was missing. Now, as a DJ bridging the gender divide, she’s found her calling.

THE ADVENTURE-SEEKER WHO FOUND HER PURPOSE IN THE WILD

Megan Hine is a survival expert who consults on adventure TV shows like The Island, helping to keep celebrities alive in the wilderness. She may be the only woman in a field of macho men, says longtime friend Bear Grylls, but she’s stronger than 99% of the guys.

CLIENT

The North Face

THE BRIEF

To interview and profile pioneering women for The North Face's global 'She Moves Mountains' campaign. Project commissioned and overseen by TCO London.

THE SOLUTION

To connect with readers, I focused not only on the wild highs of each women’s stories, but also on the grit required to get through the lows: gun chases, bleeding hands, altitude sickness, being broke and scared.

The resulting stories were shared by The North Face and Huck magazine.

DATE

April 2018

CATEGORY

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