BIRKENSTOCK

'Bold' fanzine and other content

I became a regular content writer for Birkenstock in 2022, profiling surfboard-makers, vintage fashion experts, drag performers and more for the brand’s website and a series of beautiful paper-and-ink zines.

CLIENT

BIRKENSTOCK

THE BRIEF

Communicating brand values through profiles of creative leaders

THE SOLUTION

My stories for Birkenstock combine human-interest narrative with a focus on values close to the brand’s heart: longevity, craftsmanship, authenticity.

DATE

Summer 2022

CATEGORY

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