'Bold' fanzine and other content
I became a regular content writer for Birkenstock in 2022, profiling surfboard-makers, vintage fashion experts, drag performers and more for the brand’s website and a series of beautiful paper-and-ink zines.
CLIENT
BIRKENSTOCK
THE BRIEF
Communicating brand values through profiles of creative leaders
THE SOLUTION
My stories for Birkenstock combine human-interest narrative with a focus on values close to the brand’s heart: longevity, craftsmanship, authenticity.
DATE
Summer 2022